Can a name change affect the marketing, positioning and awareness of a business or product? Here are some famous examples that illustrate the power of a name change:
Approach With an Open Mind. Approaching product name change with an open mind is the single most important element in a rebranding marketing strategy.
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Change Spellings. Products like Trix, Kix, Fantastik, and Liquid-Plumr use real words that are misspelled. It’s creative and helps when the name you want is already trademarked or the are already taken. 7. tweak and Blend Words. When a single word or a compound word won’t do, you can tweak and blend words to create a brand or product name. For example, NyQuil is a …
When customers see a brand-name change, they expect radically new features.
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Rumours of the drinks giant’s name change have been circulating for roughly a year with … In 2017, sales hit £49.2m in UK supermarkets making Budweiser the fastest-growing product of that year. …
Emilio Balderas, new co-leader of the group and a University of Chicago student, tweeted Monday that the name change “was the product of our organization’s work to right our past wrongs and stand with …
Emilio Balderas, new co-leader of the group and a University of Chicago student, tweeted Monday that the name change “was the product of our organization’s work to right our past wrongs and stand with …
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